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El Planteo

Cannabis & Psychedelics Marketing Agency | El Planteo

Cannabis & Psychedelics Marketing Agency | El Planteo
Agency & Media

El Planteo: Marketing & Advertising for Cannabis, Psychedelics and Regulated Industries

We’re a media brand with audience and a specialized agency. We plan, produce and distribute content so your brand earns visibility, customers and measurable results—cost-effectively.

Distribution: MSN / Microsoft Start Alliance: High Times (ES/EN) Serving: US • Canada • LatAm • Spain
Request proposal Email the team

200,000

Monthly readers

60M

Extended reach via partners

10k+

Newsletter subscribers

200k+

Social followers

New SEO Game: Rankings + AI Citations. AI answers already intercept your customers. Our goal: get you cited by ChatGPT, Perplexity and Google AI—and tie that to business outcomes.

Contents

Value proposition

One partner that combines strategy + execution with editorial reach in Spanish. Senior, cost-effective delivery for regulated categories and adjacent brands.

What we do (Agency)

Strategy that ships

  • Audience & messaging
  • Goal-based plan (reach, leads, sales)
  • Roadmap & timelines
Details
  • ICP, value prop
  • Funnel by stage
  • Light CRM (Pipedrive)

Content that ranks

  • Guides & answers to real searches
  • Editorial-grade branded content
  • Newsletters that nurture
Details
  • On-page/tech SEO
  • Clear labeling
  • List segmentation

Social that moves

  • Calendar, publishing & interaction
  • Assets for feed & stories
  • Compliant ads by market

Video & Audio

  • Reels & micro-series (30–60s)
  • Interviews / Podcast
  • Event coverage

Web that converts

  • Focused landing
  • Lightweight A/B tests
  • Clear analytics

Reporting & next steps

  • What worked, what’s next
  • Reach, engagement, inquiries
  • Next-sprint roadmap

Advertising on El Planteo (Media)

Display

Homepage & article banners. Contextual targeting.

Newsletter (10k+)

Editorial/sponsored inclusions & e-blasts.

Branded Content

Journalistic storytelling, clearly labeled.

Social Amplification

Posts on EP’s IG/X/FB/LinkedIn.

Events & Coverage

Activations + photo/video coverage.

Programmatic

Extended buys via ad-tech partners (optional).

*We comply with platform and country rules. All sponsored content is visibly labeled.

Why El Planteo

Regulated expertise

Cannabis, psychedelics & adjacent verticals.

Media + Agency

Editorial credibility + growth team.

SEO & Authority

Evergreen content that compounds.

Performance & Data

UTMs, GA4, dashboards; CRM & nurturing.

Brand Safety

Policies, disclaimers, approvals.

Senior, efficient

US-grade quality, cost-effective ops.

SEO & Authority

SEMrush (Sep 2025)

  • Authority Score: 37
  • Organic search traffic: 32.4K (+6.2%)
  • Organic keywords: 30.5K
  • Backlinks: 60.1K · Ref. domains: 2.6K

Traffic share (org.): AR 38%, MX 26%, US 2.2%, others 33%.

Ahrefs (Sep 2025)

  • DR: 53 · UR: 30 · AR: 561,419
  • Backlinks: 101K · Ref. domains: 1.7K
  • Organic keywords: 31K
AI citations
  • Google AI Overviews: 56 pages
  • ChatGPT: 129
  • Perplexity: 37
  • Copilot: 47
  • Gemini: 0

Extended reach & partners

Distribution via MSN / Microsoft Start and alliance with High Times (ES/EN). More reach ⇒ higher odds of AI citations (ChatGPT, Perplexity, Google AI).

*Indicative metrics per tool methodology.

AI Package — El Planteo puts you on GPT

Problem we solve

  • AI-first search = direct answers.
  • No citations = invisible in AI.
  • You need repeated, trustworthy presence.
Key: not only rankings—win AI Citations.

How we do it

  • Prompt map (what people ask) + content plan
  • 3–6 optimized posts on El Planteo
  • Answer pages (FAQs/Guides)
  • Distribution: EP + MSN/Start + Social

Measurement

  • Baseline vs. post: citations in ChatGPT/Perplexity/Google AI (screenshots)
  • Share of Answers vs. competitors
  • Combined SEO + AI dashboard

AI Starter

from USD 1,000
  • 3 posts (30 days)
  • FAQ/Q&A page
  • 1 newsletter inclusion
  • AI Citations report

AI Pro

from USD 1,950
  • 6 posts + 2 updates
  • FAQ/Q&A + thematic guide
  • E-blast or Social campaign
  • SEO+AI dashboard & roadmap

Add-ons (partners)

  • High Times (ES/EN): “by HT” article from USD 5,000; product review USD 3,000; newsletter inclusion USD 5,000; dedicated email from USD 10,000; 3-inclusion bundle USD 10,000; display CPM USD 8–16.
  • MSN / Microsoft Start: extended reach (subject to editorial availability).

“From” prices; vary by format, targeting and language.

Plans & Pricing

Monthly plans (from)

Basic Social Management

USD 600 / mo
  • Calendar, publishing & interaction
  • 2 visual assets per week
  • Monthly report

Company Newsletter

USD 500 / mo
  • 1 edition per week
  • Simple design + UTMs
  • Basic segmentation

External Blogs

USD 500 / mo
  • 1 article per week
  • Topic proposal
  • Ready-to-publish delivery

“From” pricing. Adjusts by volume, language, markets and scope. Taxes not included.

Ă€-la-carte

Sponsored content

USD 300 each

Editorial-style article with basic distribution.

Policies & links
  • Visible label: “Sponsored Content”.
  • Do-follow links unless specific limitations/agreements apply.
  • No gambling topics unless harm reduction angle.
  • No unsubstantiated medical claims; no hate speech or adult content.

Social campaigns

from USD 400

Setup, creatives and optimization.

On-site banners

USD 10 CPM

Home & articles. Subject to inventory.

Reels / Micro-video

USD 250 each

30–60s, editing and captions.

On-site coverage

from USD 400

Photo, video and live posts.

Landing & SEO

from USD 700

Conversion-focused landing + basic SEO.

Full package (6–8 weeks)

USD 4,000
  • Strategy + content plan
  • 1 article + 1 newsletter + 1 e-blast
  • 2 reels + 6 graphic assets
  • Community management
  • Interview/Podcast
  • Landing + SEO · On-site coverage (1 day)
  • Final report & next steps

FAQs

How do you label sponsored content?
Clear “Sponsored Content” label and disclosure.
Do you run ads with platform restrictions?
Compliant creatives & targeting per country/platform.
What’s in the report?
Reach, engagement, inquiries/leads (when applicable) and next steps.
Typical production times?
7–10 business days per piece.

Compliance

  • Jurisdiction-specific guidelines
  • Disclaimers & clear policies
  • Approval workflows & archiving

Contact

Tell us goals, budget and markets. We’ll reply with a proposal within 48–72 business hours.

Direct email: partners@elplanteo.com

Email the team now

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