Cannabis & Psychedelics Marketing Agency | El Planteo
El Planteo: Marketing & Advertising for Cannabis, Psychedelics and Regulated Industries
We’re a media brand with audience and a specialized agency. We plan, produce and distribute content so your brand earns visibility, customers and measurable results—cost-effectively.
200,000
Monthly readers
60M
Extended reach via partners
10k+
Newsletter subscribers
200k+
Social followers
Contents
Value proposition
One partner that combines strategy + execution with editorial reach in Spanish. Senior, cost-effective delivery for regulated categories and adjacent brands.
What we do (Agency)
Strategy that ships
- Audience & messaging
- Goal-based plan (reach, leads, sales)
- Roadmap & timelines
Details
- ICP, value prop
- Funnel by stage
- Light CRM (Pipedrive)
Content that ranks
- Guides & answers to real searches
- Editorial-grade branded content
- Newsletters that nurture
Details
- On-page/tech SEO
- Clear labeling
- List segmentation
Social that moves
- Calendar, publishing & interaction
- Assets for feed & stories
- Compliant ads by market
Video & Audio
- Reels & micro-series (30–60s)
- Interviews / Podcast
- Event coverage
Web that converts
- Focused landing
- Lightweight A/B tests
- Clear analytics
Reporting & next steps
- What worked, what’s next
- Reach, engagement, inquiries
- Next-sprint roadmap
Advertising on El Planteo (Media)
Display
Homepage & article banners. Contextual targeting.
Newsletter (10k+)
Editorial/sponsored inclusions & e-blasts.
Branded Content
Journalistic storytelling, clearly labeled.
Social Amplification
Posts on EP’s IG/X/FB/LinkedIn.
Events & Coverage
Activations + photo/video coverage.
Programmatic
Extended buys via ad-tech partners (optional).
Why El Planteo
Regulated expertise
Cannabis, psychedelics & adjacent verticals.
Media + Agency
Editorial credibility + growth team.
SEO & Authority
Evergreen content that compounds.
Performance & Data
UTMs, GA4, dashboards; CRM & nurturing.
Brand Safety
Policies, disclaimers, approvals.
Senior, efficient
US-grade quality, cost-effective ops.
SEO & Authority
SEMrush (Sep 2025)
- Authority Score: 37
- Organic search traffic: 32.4K (+6.2%)
- Organic keywords: 30.5K
- Backlinks: 60.1K · Ref. domains: 2.6K
Traffic share (org.): AR 38%, MX 26%, US 2.2%, others 33%.
Ahrefs (Sep 2025)
- DR: 53 · UR: 30 · AR: 561,419
- Backlinks: 101K · Ref. domains: 1.7K
- Organic keywords: 31K
AI citations
- Google AI Overviews: 56 pages
- ChatGPT: 129
- Perplexity: 37
- Copilot: 47
- Gemini: 0
Extended reach & partners
Distribution via MSN / Microsoft Start and alliance with High Times (ES/EN). More reach ⇒ higher odds of AI citations (ChatGPT, Perplexity, Google AI).
*Indicative metrics per tool methodology.
AI Package — El Planteo puts you on GPT
Problem we solve
- AI-first search = direct answers.
- No citations = invisible in AI.
- You need repeated, trustworthy presence.
How we do it
- Prompt map (what people ask) + content plan
- 3–6 optimized posts on El Planteo
- Answer pages (FAQs/Guides)
- Distribution: EP + MSN/Start + Social
Measurement
- Baseline vs. post: citations in ChatGPT/Perplexity/Google AI (screenshots)
- Share of Answers vs. competitors
- Combined SEO + AI dashboard
AI Starter
- 3 posts (30 days)
- FAQ/Q&A page
- 1 newsletter inclusion
- AI Citations report
AI Pro
- 6 posts + 2 updates
- FAQ/Q&A + thematic guide
- E-blast or Social campaign
- SEO+AI dashboard & roadmap
Add-ons (partners)
- High Times (ES/EN): “by HT” article from USD 5,000; product review USD 3,000; newsletter inclusion USD 5,000; dedicated email from USD 10,000; 3-inclusion bundle USD 10,000; display CPM USD 8–16.
- MSN / Microsoft Start: extended reach (subject to editorial availability).
“From” prices; vary by format, targeting and language.
Plans & Pricing
Monthly plans (from)
Basic Social Management
- Calendar, publishing & interaction
- 2 visual assets per week
- Monthly report
Company Newsletter
- 1 edition per week
- Simple design + UTMs
- Basic segmentation
External Blogs
- 1 article per week
- Topic proposal
- Ready-to-publish delivery
“From” pricing. Adjusts by volume, language, markets and scope. Taxes not included.
À-la-carte
Sponsored content
Editorial-style article with basic distribution.
Policies & links
- Visible label: “Sponsored Content”.
- Do-follow links unless specific limitations/agreements apply.
- No gambling topics unless harm reduction angle.
- No unsubstantiated medical claims; no hate speech or adult content.
Social campaigns
Setup, creatives and optimization.
On-site banners
Home & articles. Subject to inventory.
Reels / Micro-video
30–60s, editing and captions.
On-site coverage
Photo, video and live posts.
Landing & SEO
Conversion-focused landing + basic SEO.
Full package (6–8 weeks)
- Strategy + content plan
- 1 article + 1 newsletter + 1 e-blast
- 2 reels + 6 graphic assets
- Community management
- Interview/Podcast
- Landing + SEO · On-site coverage (1 day)
- Final report & next steps
FAQs
- How do you label sponsored content?
- Clear “Sponsored Content” label and disclosure.
- Do you run ads with platform restrictions?
- Compliant creatives & targeting per country/platform.
- What’s in the report?
- Reach, engagement, inquiries/leads (when applicable) and next steps.
- Typical production times?
- 7–10 business days per piece.
Compliance
- Jurisdiction-specific guidelines
- Disclaimers & clear policies
- Approval workflows & archiving
Contact
Tell us goals, budget and markets. We’ll reply with a proposal within 48–72 business hours.
Direct email: partners@elplanteo.com
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